Home » Behind The Scenes
Delivering Higher Level Concepts to Your Brain Since 2001
Video is awesome. We can’t disagree with that. But what are some of the concepts that you should remember when employing video? What are the right areas to employ video and how to you make sure your production is as effective as it could be.
I tackle these issues and more in this informative, action packed vid:
Using Video to Effectivly Communicate a Message
I have put together this guide for people that don’t know much about video but that want to know what they’re investing in. This handles many of the basic aspects of video production including:
- “Film” versus “Video” what the difference is, how come we use video and what you need to know to make sure you make the right choice, save the most money and have the highest quality look
- Digital versus High Definition, although a broadcast standard since 2009, many companies don’t shoot with it. Make sure to make the right choice here to future proof your production and be able to re-purpose it in many ways.
- Choosing your content: There are tons of great aspects of your business or your message but what ones should you tackle, what ones will create the biggest impact and which ones will help people buy
- Defining the look and feel of your video, different styles promoting different feelings. Which ones help push your message on the side of professionalism.
- Shooting, Lighting, Camera Additions and which will guarantee your production has that “refined” and professional feel.
- More about subject and script: Some good ideas for your production, the director and producers vision and role. How to work with them to create the most powerful production.
- Post Production: Delivery, length, frame rate, resolution, editing and how all of these aspects work together to create a shiney, refined and professional look. But not just pretty, something that creates the biggest impact for your viewer.
- And a closing comment and motivational paragraph from yours truly!
Here’s all you have to do… click on the graphic below… download it… maybe even go as far as read it. Yeah, it’s completely free and able to be used to deliver some awesome concepts to your brain.
Email me with any comments, I would love to hear your experience with the book and the video!
