Vancouver BC, company reveals...

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How To Create A World
Class Corporate Video
Without Spending A Small Fortune
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It only takes an hour of your time and the rest is taken care of...

If you are thinking of creating a world-class corporate video and don't want to spend a fortune making it, then this message is for you.

Here's why:

Example of directing
Colter directing on set with cinematographer Scot Proudfoot

There is a man named Colter Ripley in Vancouver who you should consult with about your video project.

He's assembled one the largest networks of the top freelance video talent in Vancouver and using a method described below, he can create a high budget video... at up to 80% less than a large video production companies would charge you.

Here are 5 reasons why Colter's Video in Vancouver should be your first choice:



#1: He Uses Technology to Save you Money


One of tricks he uses to create the impression of a high cost video is to mimic the look of big Hollywood budgets.

The reason Hollywood movies look like they do is they are shot on film instead of digital sensors. Humans are used to the look of film being high value.

Why fight it.


Example of Colter's Crew
An example of one of Colter's smooth running sets.

Colter's team uses a special (and expensive) lens on his digital cameras which duplicates the look of big budget Hollywood films... without the labour and expense of hauling reels of footage around and painfully editing them in specialized studios.

His cameras capture footage at twice the quality of the best high-definition TV you can find in stores... and the computers used to edit the footage are 5x as powerful as the average consumer's. Plus he uses the same high-end software Hollywood used to polish movies like "Iron Man" and "Dark Knight".

This equipment saves an enormous amount of money and time... and has some great advantages like this...

For example, if your shot requires both a night and day component, he can still do it all in the day and using his companies computer equipment...



Turn Daylight into Night!

And here's the second reason to choose Video in Vancouver...

#2 -- Your Video will Reach More Targeted Viewers

According to the independent media agency TargetCast 30-second prime-time TV advertising spot costs an average of $130,089. Colter has a special way to get any video he produces spun into 70 different online videos, podcasts and other social media services, including YouTube.

And get this:

According to eMarketer, 52% of all web traffic is through videos. All of this means you can possibly get 10x the viewers of a TV advertising spot. This is like getting $1,300,890 in media advertising costs ... Absolutely Free!


#3 -- Your Video will Grab their Attention and Hold it

Just putting the video online isn't a guarantee someone will watch it.

Nope.

You have to earn attention.

Thankfully Colter and his award-winning directors have a deep bag of attention getting tricks. Here's a few of them.

According to recent psychological studies, a new visual element must be introduced every 15 seconds in order to keep someone's attention.

The most attention-getting visual you can show another human is... another human face. You can prove this yourself.

Get a picture of downtown Vancouver with two people in the front. Show it to a friend. Hide the picture and ask them to name one of the stores they saw in the background. Chances are they will draw a blank. Ask them to recall the hair color of the people in the photo and you'll almost always get an answer!

Here's another attention getting secret.

Well told stories increase recall by 26% Colter knows this and he has some of Vancouver's top script writers working with him.


#4 -- Colter has a proprietary method that reduces video production costs up to 80%.

Colter maintains a network of the top level freelance video production
talent in Vancouver. He has a sophisticated time management system that books freelancers only when they are needed. For instance all camera equipment, audio equipment, actors and production crew are only booked when needed.

This means you don't have to pay for someone to sit around and eat donuts.

You see bigger production companies have to pay salaries and that means they have to pay for idle time and... overtime.

Not Colter! He gets bids from over hundreds of freelancers which are flat rate, not hourly. He then assembles them into a team... only using talent when he needs it.

Just how much money could you save?

Take a look at this video: (Warning: although humorous, content may be frightening)


 

This commercial (produced by Colter's team) was submitted to the Big Rock Eddies Commercial Contest beating out over 300 competitors to come second place. Standard commercial costs are between $60,000 and $120,000 with $200,000 and more would not being uncommon either.

Get this. Colter says using his system for creating high quality video this film would cost $20,000!

That's at least 1/5 the cost an ad agency or big video production company would charge.


Reason #5 -- (The Big One) Avoid the embarrassment of creating a BORING video.

The worst thing that can happen is the video produced... bores your audience to tears.

Not only does this look bad on your company... if you're responsible for the video, it can scar your reputation.

According to Colter it's simple to make sure your video holds attention, makes your company look good, and makes you the video hero of your business. How?

Listen: The worst thing you can hear when talking with a video producer is this "We'll give you something creative".

Why? Because that usually means someone wants to spend your hard-earned money on creating a fun "make-work project" for their agency.

On the other hand. A good sign of a production company is this.

Good video, like good writing creates reactions in people's brains. Video done right is an engineered sequence that mixes chemical cocktails in your audience's brain. You have to know what REACTION you want in people watching your video.

This separates good video from bad. Colter says this is what you are paying for. You come to his company when you want your audience to feel something after watching your video.


How to Give you Video the Best Chance of Succeeding

What do you need?


When you decide to go ahead with creating your video, Colter starts by
meeting with you and walks you through a process where you'll uncover what reaction will be most profitable for your business.

He then shows you how lighting, editing, scripting, actor choice, make-up and sound all come together to create a video with psychological IMPACT.

You will leave this consultation with a plan to create a video that can leave your audience laughing, crying, smiling or in state of lust for your product, service or business.

And if you choose to work with Colter, that's all the work you'll have to do.

Colter will send you two or three concepts from three different directors (Colter has access to dozens of top directors in Vancouver, and will choose the ones with a background most appropriate for your video).

Once you approve the concept, his team organizes the production, books the actors, gets licenses for filming (a huge red tape problem), shoots and edits the video and applies his digital quality control process. He can even package and produce everything on Blu-ray if you wish.

Plus, you can look over his shoulder while all this is happening.

That's about it. If you need corporate video, event video, training videos or an advertisement, Video in Vancouver is the best source to make it happen.

Your next step is to take Colter up on a free consultation.

Here's a taste of what you'll go over:

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A step by step walkthrough that crystallizes your idea into a clear cut vision that can be clearly explained to the video team (This is a step usually missing from most video productions and it's the number one cause of mediocre results)

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A list of equipment you will never need to use. (Because of the power of digital editing, expensive equipment rentals other companies might recommend are not necessary. Cut them and you save a lot of money. He'll show you exactly what can and can't be done with digital)

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Why looking at someone's samples can lead to video project failure (There are certain critical things to look for to ensure you are getting your money's worth)

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Colter will give you what he calls a "Vision Quote". This is a detailed breakdown of everything you'll need to bring your vision to reality including accurate prices and a timeline. You can use this document as a proposal inside your company or use it to compare with other vendors in town.

That last thing is important.

You see, a few video production companies (actually a lot) will give people a lowball quote without getting into the details of what you actually want and need. They do this to get you locked into a contract and you'll quickly discover... your costs skyrocket out of control!

Colter thinks this is an outrage and get this... He's the only Video Production Company In Vancouver that...


Guarantees his quote within 5% and Guarantees a delivery date of your video!


Guarantee

Anyhow, that's about it. I hope you learned some valuable information about video production from this article. Here's the form you should fill out right now to get Colter's valuable advice for your video.


When Colter gets this form, he'll send you an email or be in contact with you soon.


Book Your Free Video Production Consultation Here

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Yes Colter! I'd like to take you up on your consultation. I understand that when I fill out this information you'll reply to schedule a convenient time for both of us. I know your time is valuable and I promise to give you 24 hour notice if I have to cancel.



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